- Beer is magic: it makes horses act like Rocky & abnormally beautiful women make goo-goo eyes at you (or at least at the camera).
- I know that computer company is trying to make a point, but all I think about every time I see their "lost data" ad is "Man, a little person with a fruit basket is a whole lot more than I got when my laptop's hard drive shattered."
- Budweiser actually has an ad in which the essential message is "I believe in beer." (Which, because my mind is bouncing around like a pachincko ball, reminds me of that old wheezer of a joke: "Everybody ought to believe in something... I believe I'll have another beer."
- It doesn't matter that Visa has co-opted the Derek Redmond story to sell credit cards - it still makes me tear up when I see his dad run out onto the track.
- It's August & I'm already tired of political ads... what will I be like in late October?
- I like McD's Southern Chicken sandwhich - well, at least until the REAL THING gets here when they finished converting the dead Krispy Kreme at Riverpark into a Chick-Fil-A later this year - but their ads are oopidstay.
Anyway, there's one other ad that's been running which is the whole point of this game of mental pinball. The University of Phoenix has a series of commercials with purposeful looking people and pithy taglines on the screen. (I don't know much about the University of Phoenix except that one of the two Andrew Jones' I know - not the emergent Kiwi church planter but instead one of my former youth group members - used to work for them. Of course, in the words of the film Airplane, "That's not important right now.")
One of those taglines blew me away:
You would think that having unlimited options would be the platform for freedom, but that is often not the case. We have put so much emphasis on avoiding evil that we have become virtually blind to the endless opportunities for doing good. We have defined holiness through what we separate ourselves from rather than what we give ourselves to. I am convinced the great tragedy is not the sins we commit, bu the life we fail to live. You cannot follow God in neutral. God has created you to do something. It is not enough to stop the wrong and then be paralyzed when it comes to the right. God created you to do good. And doing this requires initiative. There is a subtle danger of hiding apathy behind piety. Getting rid of sin in your life? Great. Now it's time to do something.If we aren't hamsters, we can get out of the plastic ball of our lives & go free-range... we can touch people's lives, go to the ends of the earth, talk about what we believe and love with abandon. If we aren't on a wheel, we can follow God wherever He leads (Jeremiah 29:11-13) rather than huff & puff on some religious Stairmaster in a vain attempt to look spiritually fit & trim. Everybody ought to believe in something... I believe I'll chase God with all my heart, soul, mind & strength. Join me, won't you? (1 Corinthians 11:1)