And then he goes on to apply that to ministry and proceeds to shine a bright light into the often dark & musty corners where our motivations hide. Like I said earlier, a MUST read.
“How much life insurance do you have?”
According to a recent blog by Seth Godin, Zig Ziglar liked to say that with that one question, you could tell if someone was a successful life insurance agent. “If they’re not willing to buy it with their own money, how can they honestly persuade someone else to do so?”
Godin went on to note that if you are in the music business, but you never buy tickets or downloads, can you really empathize with the people you’re selling to?
His favorite: If you work for a non-profit and you don’t give money to charity, what exactly are you doing in this job? “And the shame of it,” Godin adds, “is that this inaction on their part keeps them from experiencing the very emotion that they try so hard to sell.”
Tuesday, December 29, 2009
How Much Life Insurance Do You Have?
Once again, James Emery White manages to hit one out of the park... if you're a church leader, you must go right now and read his entire blog post, "How Much Life Insurance?" A short sample: