Monday, March 12, 2012

The Death of Avalon Hill Explained... one picture from an AH catalog in the late 1980s. (The headline says it all.)


Luke Holzmann said...

Spending more on Product Development than what you get in profit isn't uncommon, I would think. Profit is what you take home after paying all your employees and such... so if you're somehow making more in excess than the total you pay your employees + expenses, you've somehow got a huge profit margin!


Mark (aka pastor guy) said...

I hear you, Luke... but a company that just breaks even (low profit) has a hard time staying in business if anything goes wrong - a change in the market (the move to computer wargaming coupled with the influx of the Eurogame), for example.

Couple that with some really weak designs during the period in question (the catalog I scanned was in the box of the game TV WARS) and you've got yourself AH in 1996.